Imaging devices is set to post a stronger retail volume decline in 2014 than was seen in 2013, largely due to the phasing out of analogue cameras and the lacklustre performance of digital camcorders. Increased penetration of smartphones in Thailand, alongside smartphones’ improved camera capabilities, continued to see consumers increasingly take photographs with their smartphones rather than a camera. Moreover, when using a smartphone, consumers can conveniently share photos and videos on social media sites including Facebook and Instagram, which further reduces their need to own a separate imaging device.
The imaging devices category is expected to see retail volume sales decline at a 5% CAGR over the forecast period, representing a stronger rate of decline than that seen in 2014. Continued improvements in the camera capabilities of smartphones, coupled with the falling prices of smartphones, are projected to be the key contributory factors behind this trend. Consumers increasingly see less need to invest in a separate imaging device, a factor compounded by the preference for not carrying several devices at the same time.
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