global smartphone market has slowed from its boom years to a more modest
growth. With mature markets becoming increasingly dependent on replacement
purchases rather than on first-time buyers, the industry has shifted its
attention to emerging countries in Asia, Latin America, and Africa, where much
of the population either does not own a mobile phone or has yet to move from feature
phone to smartphone.
Samsung and Apple remain the leading smartphone suppliers globally, their
market share is being eroded by lower-priced phones from China. Moving beyond
their vast domestic market, several Chinese brands are expanding internationally
and in the past 12 months we have seen the rise of Oppo and vivo.
technology has also become a thriving industry, with an ever-broadening range
of possible uses and devices. With wearable devices still making their mark on
the consumer market, the industry is looking at the potential of wearables in
the enterprise sector – for example, being hands-free devices, smart glasses
are ideal in the blue-collar business.
major threat to the smartphone and wearables business however arises from the
limitations of the mobile broadband infrastructure. The mobile industry can
develop all of these new applications and services, but if the infrastructure
cannot handle the capacity, there will be little use for them. Developed
markets are eating up new spectrum with a voracious appetite. WiFi could be a
good customer access alternative; it is already used to access mobile broadband
in the home, but mobile operators have problems with the idea of changing their
business models to better utilise WiFi.
Buddecomm report provides overall global statistics and 2017 trends for mobile
smartphones, wearable devices and handsets.
- Smartphones account
for over 70% of global mobile handset shipments;
- Detachable screens
have become a key growth area for the tablet sector;
- China, USA and India
are the world’s largest smart phone markets;
- The Used smart phone
sector continues to grow and, on average, 13% of smart phones are either
traded or sold-on globally;
- The leading handset
suppliers all seem to keen to grow market share in the budget devices
category given the rise of low-price brands from China and India.
Companies mentioned in this report:
iPhone; Nokia; Motorola Mobility; Google Android; Samsung; Huawei, Lenovo,
Xiaomi, Microsoft, Oppo, vivo.