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HOME > GLOBAL REPORT > Retail

:: Strategies for Optimizing B2B Customer Satisfaction ::

Published by Datamonitor
Category Others
Date 2012-12-04
Page 30
Price

Customer satisfaction cannot be viewed as a standalone issue to be managed by the customer services department. In fact, fostering customer satisfaction invariably leads to increased customer loyalty and customer retention, which forms part of a much wider self-reinforcing cycle that can consistently deliver superior value for any business.

Features and benefits

This report assesses the best strategies used in the UK B2B market to increase satisfaction, and highlights disruptive customer service failings.

Data are collected directly from energy procurement individuals in businesses of all sizes throughout the UK, allowing for powerful customer insight.

A wide variety of strategies designed to increase customer satisfaction have been profiled, and the effectiveness of each has also been analyzed.

Highlights

The key to suppliers performing strongly amid increasingly difficult market conditions is to minimize costs by retaining customers. Good practices in customer service will enhance customer loyalty and enable utilities to improve their position despite the varied challenges in the market.