Retailers are facing a number of challenges as demand for Digital Cameras has softened due to saturation, shrinking margins and intensifying price competition. The continued growth in online shopping and use of the internet as a shopping tool is a trend that retailers are having to adapt to, driven by an increase in broadband penetration and connected mobile device ownership. Multichannel retail is witnessing strong growth and retailers are constantly looking at new ways in which to help the consumer utilise the internet whilst maintaining a physical store experience.
This 27 page report focuses on developments in retail distribution (including online sales) within the European Digital Camera market and includes detailed analysis of channel shares and retailer performance across the Fixed Lens and Interchangeable Lens camera market. The analysis in this report specifically focuses on France, Germany, Russia and the UK, due to these countries representing the highest demand for digital cameras in Europe.