The momentum that begun in 2013 will continue up to 2019 and we forecast that growth through town centre will overtake out of town in 2018. Again, the needs based sectors will drive this robust performance. However, growth will be muted by home entertainment such as music & video and books as these sectors shift irreversibly towards digital.
Two areas which shopping centre should use to drive footfall is leisure and offering free Wi-Fi. With a robust leisure offer, centres can attract shoppers during weak periods like the summer. Free Wi-Fi is increasingly becoming an expectation among shoppers and can be used to collect data.
Central London has retained the top spot in Verdict's Top 100 Town Centres despite recording a lower score. As well as its significant catchment area, it is also supported by a below average vacancy rate, and more affluent shopper, it is supported by tourist spend and its iconic shopping locations such as Oxford Street, Covent Garden, and Harrods.