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HOME > GLOBAL REPORT > Retail

:: E-Retailing in the Automotive Aftermarket ::

Published by Datamonitor
Category Retail
Date 2014-08-19
Page 37
Price

Levels of Internet use have been increasing annually across all of Europe, but with the advent of fibre-optic as well as standard broadband, there has been rapid growth in the number of people who now have access to the Internet.

The greatest growth has been in Eastern European countries. Ukraine has the highest growth of any country in Europe – the number of Internet users per 100 people increased from 18 in 2009 to 43 in 2013. Romania, Hungary and Croatia have all also experienced rapid growth in the number of Internet users over this time.

In the emerging markets, the picture is somewhat different; Internet usage is significantly lower than in more mature European markets. Russia has the highest number of Internet users – there were 61 Internet users per 100 people in 2013 – and the second largest growth in the number of Internet users since 2009.