In collaboration with analysts from Datamonitor's Verdict Research business unit, in this brief Ovum's Retail Technology team outlines the key changes in the retail industry, explains which trends will have the biggest impact, and analyses the implications and opportunities of these developments for both retailers and providers of technologies and services.
Scope of this research
Research and analysis highlights
Retailers can expect 2010 to be another year of struggle. Retailer sales will continue to suffer in 2010. Even economies where there is talk of 'green shoots' will be fragile. Moreover, high unemployment will continue to have a negative effect on consumer confidence. Focus on the existing loyal customer base is vital for retaining market share.
Shifting consumer habits drive change in retail businesses. Applied correctly, technology can enable business to respond to such issues.
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