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HOME > GLOBAL REPORT > Retail

:: 2010 Trends to Watch : Retail Technology ::

Published by Datamonitor
Category Retail
Date 2009-12-01
Page 15
Price

Introduction

In collaboration with analysts from Datamonitor's Verdict Research business unit, in this brief Ovum's Retail Technology team outlines the key changes in the retail industry, explains which trends will have the biggest impact, and analyses the implications and opportunities of these developments for both retailers and providers of technologies and services.

Scope of this research

  • This brief outlines business issues and technology enablers that are expected to affect the retail industry during 2010.
  • The report covers developments in North America and Europe.

Research and analysis highlights

Retailers can expect 2010 to be another year of struggle. Retailer sales will continue to suffer in 2010. Even economies where there is talk of 'green shoots' will be fragile. Moreover, high unemployment will continue to have a negative effect on consumer confidence. Focus on the existing loyal customer base is vital for retaining market share.

Shifting consumer habits drive change in retail businesses. Applied correctly, technology can enable business to respond to such issues.

Key reasons to purchase this research

  • Understand the key operational trends to watch during 2010.
  • Gain insight into the technologies that retailers must either invest in or extract more value from in 2010.